A bride-to-be in Austin has 14 months until her wedding. Her planning system: a Pinterest board with 500 pins, a shared Google Sheet with her fiancé (last updated 2 months ago), a notebook of vendor contacts, and a group chat with bridesmaids that's 90% memes. When her mom asks 'Have you confirmed the caterer for the tasting?' she has no idea — the caterer's email is buried in her inbox somewhere. She spends 3 hours every weekend just trying to figure out what she should be doing.
The wedding planning industry is $72+ billion in the US alone. The Knot and Zola dominate discovery and registries but their planning tools are surface-level checklists designed to keep you on their platform, not actually organize your wedding. Aisle Planner ($49-149/mo) is built for wedding planners, not couples. Real couples cobble together Pinterest + spreadsheets + notes apps, creating chaos.
The opportunity is a wedding OS at $9-19 one-time or $4.99/mo: centralized dashboard with vendor contacts and communications, budget tracker with actual vs. estimated, timeline with automatic reminders, guest list with RSVP tracking, and vision boards linked to decisions. Not another checklist — an operating system for your wedding. Target engaged couples in the first 3 months after engagement when they're most overwhelmed. Partner with engagement ring retailers and wedding venues for distribution.
📊 Market Evidence
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Zola | Free (revenue from registry) | Wedding planning + registry |
| The Knot | Free / $99-199 premium | Largest wedding planning platform |
| Joy | Free / $39-99 | Wedding website + planning |
| Aisle Planner | $49-149/mo (for pros) | Wedding planner software |
| HoneyBook | $19-79/mo | Client management for wedding vendors |
Wedding planning + registry
Largest wedding planning platform
Wedding website + planning
Wedding planner software
Client management for wedding vendors
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "One-Wedding OS". ## Product Overview RSVP tracking to vendor communication in one dashboard ## Problem RSVP tracking to vendor communication in one dashboard ## Solution Build One-Wedding OS ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Zola, The Knot, Joy, Aisle Planner, HoneyBook ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.