A vegetable farmer in rural Iowa manages 80 acres across 12 different crops. Her planning system: a paper notebook with hand-drawn field maps, sticky notes for planting dates, and a decade of memory about which fields had pest problems. When a buyer asks if she can supply 500 pounds of tomatoes in August, she flips through three notebooks trying to figure out her projected yield and whether she's already committed that harvest to someone else.
There are 2+ million farms in the US, and 98% are family-owned. These farms need to track crop rotation (critical for soil health and pest management), planting schedules, input costs (seeds, fertilizer, pesticides), and yield projections. Enterprise agriculture software like Granular (owned by Corteva) and Climate FieldView target large operations with precision agriculture, GPS mapping, and data analytics. For the small-to-medium farm with 50-500 acres, these tools are overkill and overpriced.
FarmLogs (free/$99-999/year) is close but focuses on commodity crops and has moved upmarket. The gap is a simple crop planner at $29-79/mo for diversified small farms: visual field mapping with crop rotation tracking, planting calendar with weather integration, input cost tracking, yield logging, and offline-first mobile app (critical for areas with poor cell coverage). Target market gardens, CSAs, and small vegetable farms that sell at farmers markets — they're underserved by tools designed for corn and soy operations.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
Up to 20 acres, 10 crops, planting calendar, basic field mapping, offline mobile
100 acres, unlimited crops, crop rotation tracking, input costs, yield logging, weather alerts
500 acres, team accounts, buyer management, compliance records, advanced reporting
📊 Market Evidence
The Market Gap
Granular and FieldView target large commodity farms. FarmLogs moved upmarket. No simple, offline-first crop planner at $29-79/mo for small diversified farms.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Granular | Contact sales | Enterprise farm management |
| FarmLogs | Free / $99-999/yr | Field mapping + planning |
| AgriWebb | $40+/mo | Livestock + farm management |
| Bushel | Contact sales | Grain marketing + management |
| Climate FieldView | $4/acre/yr | Digital farming platform |
Enterprise farm management
Field mapping + planning
Livestock + farm management
Grain marketing + management
Digital farming platform
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: Offline-first is critical for rural areas. React Native for cross-platform mobile. Simple field mapping without expensive GPS integration.
Strengths
- ✓2M+ farms in US, 98% are family-owned
- ✓AgTech VC funding hit $10B in 2024
- ✓Underserved by enterprise tools
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Farm Crop Planner". ## Product Overview Plan rotations, track yields, and manage inputs for small-to-medium farms. Offline-first. ## Problem Small farms use paper or complex enterprise tools. Need simple crop planning with offline support for rural areas ## Solution Mobile-first farm planner with crop rotation, input tracking, yield logging, and offline sync ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Granular, FarmLogs, AgriWebb, Bushel, Climate FieldView ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.