A DTC skincare brand runs influencer campaigns with 30 micro-influencers per month. Their management system: a Google Sheet with influencer handles, a shared Dropbox for contracts, email threads for negotiation, and manual tracking of who posted what and when. When their marketing manager leaves, the replacement spends two weeks untangling which influencers were paid, which posts went live, and what the actual ROI was. The brand paid $15,000 last month to influencers and has no idea which ones drove sales.
Micro-influencer marketing is a $21+ billion industry growing 30%+ annually. Brands are shifting from celebrity endorsements to authentic creators with 1K-100K followers who have higher engagement rates and lower costs. But enterprise influencer platforms like Grin and Aspire cost $10K+/year and are built for brands running campaigns with hundreds of influencers. Small brands working with 10-50 micro-influencers per month are stuck with spreadsheets.
Modash ($99-399/mo) focuses on discovery, not relationship management. Heepsy ($49-269/mo) is a search database. Neither helps you track deals, contracts, content delivery, and payments for ongoing influencer relationships. The opportunity is a deal tracker at $29-79/mo for small brands and agencies: influencer CRM with contact info and past collaborations, deal pipeline (outreach → negotiation → contracted → content delivered → paid), contract templates with e-signature, payment tracking, and basic ROI calculation. Think 'Pipedrive for influencer deals' — not discovery, not analytics, just relationship and deal management done right.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
50 influencer contacts, deal pipeline, contract templates, payment tracking
200 contacts, e-signature, content calendar, post verification, basic ROI
Unlimited contacts, multi-brand, team access, advanced analytics, API
📊 Market Evidence
The Market Gap
Grin/Aspire are enterprise ($10K+/yr). Modash/Heepsy are discovery-focused, not deal management. No $29-79/mo tool for tracking influencer deals, contracts, and payments for small brands.
🏆 Competitor Landscape
How existing players stack up in this market
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
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Build a SaaS product called "Micro-Influencer Deal Tracker". ## Product Overview Lightweight CRM for sponsorships and payments ## Problem Lightweight CRM for sponsorships and payments ## Solution Build Micro-Influencer Deal Tracker ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Grin, Aspire, Upfluence, Modash, Heepsy ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.