A solo real estate agent posted on r/realtors: 'They are ridiculously expensive and do not do what I want. I ended up getting HubSpot; it is free and I am loving it. I do not like any of the real estate CRMs because they only focus on lead generation.' Another replied: 'Follow Up Boss was bought by Zillow, and who wants to give Zillow MORE access to your data? I hated every minute of the free kvCore we got at a previous brokerage.'
The US has 2 million+ real estate agents and a $13.4 billion real estate software market. Yet agents are frustrated with options that are either too expensive (Follow Up Boss at $57-149/user/mo), too bloated with lead gen features they don't need, or free brokerage tools (kvCore) with terrible UX. Zillow's acquisition of Follow Up Boss in 2023 added privacy concerns to the mix.
The opportunity is a simple CRM at $19-29/mo focused on what agents actually need: contact management, follow-up reminders, and a basic pipeline. No lead gen, no website builder, no marketing automation — just relationship management. HubSpot's free CRM proves agents want simple tools; a real estate-specific version with property fields and transaction tracking could win this frustrated market.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
100 contacts, basic pipeline, follow-up reminders
Unlimited contacts, property tracking, email templates, SMS reminders
3 agents, transaction management, team dashboard, reporting
📊 Market Evidence
The Market Gap
Agents frustrated with expensive ($57-149/mo) or bloated options. kvCore (often free) has terrible UX. HubSpot free tier proves demand for simple CRM. Gap for $19-29/mo real estate-specific CRM with: contact management, follow-up reminders, simple pipeline. No lead gen bloat.
Revenue Examples
Acquisition news + pricing
Team size + pricing
Longevity + pricing
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Follow Up Boss | $57-149/user/mo | Popular but expensive. Now owned by Zillow — privacy concerns for agents. |
| LionDesk | $33-83/mo | Video texting, AI assistant. Good mid-range option. |
| Wise Agent | $32-49/mo | Budget-friendly. Transaction management included. |
| kvCORE | $300+/mo (often free via brokerage) | Free through brokerages. Users hate the UX — frustrating to use. |
| HubSpot CRM | Free / $45+/mo | Generic CRM. Many agents use free tier. Not real estate specific. |
| Realvolve | $79-99/mo | Workflow automation focus. Higher learning curve. |
Popular but expensive. Now owned by Zillow — privacy concerns for agents.
Video texting, AI assistant. Good mid-range option.
Budget-friendly. Transaction management included.
Free through brokerages. Users hate the UX — frustrating to use.
Generic CRM. Many agents use free tier. Not real estate specific.
Workflow automation focus. Higher learning curve.
Launch Strategy
1) Position as 'Zillow-free alternative' to Follow Up Boss (privacy angle). 2) Partner with independent brokerages (not franchise-owned). 3) Content: 'Best CRM for solo agents 2026', 'Follow Up Boss alternatives'. 4) Real estate Facebook groups and forums. 5) Integration with Google Workspace (where many agents live). 6) Referral: agents recommend tools to each other.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: Simple stack for a focused product. Supabase provides auth and database. Twilio for reminder texts. Google Calendar for scheduling sync.
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
8/10 — 2M+ agents. Follow Up Boss, LionDesk, Wise Agent all have customers. $13.4B market.
6/10 — Less public indie revenue data. Wise Agent ($32/mo) has been around 20+ years.
7/10 — CRM is well-understood. 3-4 weeks MVP.
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "CRM Lite for Real Estate Agents". ## Product Overview Simple lead management built for daily agent workflows ## Problem Simple lead management built for daily agent workflows ## Solution Build CRM Lite for Real Estate Agents ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Follow Up Boss, LionDesk, Wise Agent, kvCORE, HubSpot CRM, Realvolve ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.