You built the feature. You shipped it. But nobody told you whether it actually helped. Most SaaS products have a blank space where customer feedback should live — no widget, no prompt, no signal. They rely on support tickets (which only capture complaints) and NPS surveys (which capture numbers, not insights).
A lightweight feedback widget that lives inside your app — not a separate portal, not an email survey, but a contextual 'Was this helpful?' button — would capture 10x more feedback than any existing solution. Because it's in-context. The user is USING the feature when you ask.
Hotjar's feedback widget proved this works, but Hotjar is $32-80/month and bundles 14 other features you don't need. There's room for a focused, embeddable feedback widget at $15/month that integrates with your existing tools.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
One feedback widget with up to 100 responses/month. Emoji reactions + optional text. See what users think.
Unlimited responses, multiple widgets, custom triggers, Slack notifications, basic analytics dashboard.
API access, segmentation, A/B test prompts, integrations (Linear, Jira, Notion), multi-product support.
Why Now?
Product-led growth is the dominant SaaS strategy in 2026. Companies need real-time user signals to iterate fast. Hotjar and FullStory are moving upmarket. The unbundling of analytics suites creates opportunity for focused feedback tools.
📊 Market Evidence
The Market Gap
Hotjar bundles feedback into a $32-80/mo suite. Canny is for feature requests (different use case). Simple in-app feedback at $15/mo with modern UX and developer-friendly integration doesn't really exist. The widget format (not portal) is the key differentiator.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Hotjar | Free / $39-159/mo | Heatmaps + feedback, behavior analytics |
| UserVoice | Contact sales ($500+/mo) | Enterprise feedback management |
| Survicate | Free / $99-299/mo | Survey widgets, NPS, product feedback |
| Canny | Free / $400/mo | Feature requests and voting |
| Typeform | $25-83/mo | Beautiful surveys, conversational forms |
Launch Strategy
Build a script tag that takes 2 minutes to add. Target developers with 'Add user feedback to your app in 2 minutes' positioning. Launch on Product Hunt and dev Twitter. Offer generous free tier to get embedded in thousands of apps. Write integration guides for popular frameworks.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: A tiny vanilla JS widget embeds on any website with one script tag. Supabase collects feedback with real-time notifications. The dashboard organizes and triages feedback.
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Customer Feedback Widget". ## Product Overview Tiny widget for websites to collect user feedback with one click. ## Problem Tiny widget for websites to collect user feedback with one click. ## Solution Build Customer Feedback Widget ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Hotjar, UserVoice, Survicate, Canny, Typeform ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.