When Notion went down in February 2023, their status page got 10 million hits in an hour. That's the power of a status page — it's the one thing your customers check when something feels wrong. Yet most indie SaaS products either don't have one or use a janky GitHub-based solution that screams 'we don't take reliability seriously.'
Atlassian Statuspage dominates the enterprise market at $29-99/month, but it's overbuilt for a team of 3. You don't need incident commanders and integration with 47 monitoring tools. You need a clean page that says 'everything is fine' or 'we know, we're fixing it.' Instatus proved the indie market is real, growing to $30K+ MRR by positioning as the 'beautiful alternative to Statuspage.'
The wedge is simplicity + design. A status page that looks as good as your marketing site, sets up in minutes (not hours), and costs $9/month instead of $29. Include built-in uptime monitoring so customers don't need a separate tool. Support custom domains and branded themes.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
1 status page, 3 components, subdomain only, basic theme
Custom domain, unlimited components, subscriber notifications, 5 monitors, branded theme
Multiple pages, team access, API, custom CSS, priority support, SMS notifications, 25 monitors
Why Now?
SaaS products are expected to have status pages — it's table stakes now. Remote work means more dependence on third-party tools, so outage communication is critical. Custom domain support is increasingly expected.
📊 Market Evidence
The Market Gap
Atlassian Statuspage ($29+) is overbuilt. Instatus ($20/mo) is good but still pricey for free-tier products. Cachet is open-source but self-hosted. No polished option at $9/mo.
Revenue Examples
Indie Hackers public revenue
Part of Atlassian suite, enterprise market
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Atlassian Statuspage | $29-99/mo | Market leader, enterprise-focused |
| Instatus | $20-80/mo | Indie alternative, growing fast |
| Cachet | Free (self-hosted) | Open-source, requires hosting and maintenance |
Market leader, enterprise-focused
Indie alternative, growing fast
Open-source, requires hosting and maintenance
Launch Strategy
1) Build with stunning default themes (dark mode, minimal, colorful). 2) Free tier with powered-by branding for viral growth. 3) Launch on PH and HN. 4) Target 'how to create a status page' SEO keyword. 5) Integrate with popular monitoring tools (UptimeRobot, Pingdom) for import.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: Status pages need to be fast and always available. Vercel edge network ensures high uptime. Supabase Realtime pushes incident updates to subscribers instantly.
Strengths
- ✓Every SaaS needs one — huge TAM
- ✓Free tier drives organic adoption
- ✓Very low support burden
- ✓Sticky — once set up with custom domain, nobody switches
Risks
- ⚠Instatus is well-established in indie space
- ⚠BetterStack bundles status pages free with monitoring
- ⚠Low switching cost for customers
Score Breakdown
High demand, proven revenue, low competition — a strong opportunity
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
Atlassian proves massive market, Instatus proves indie viability
Instatus at $30K+ MRR, Atlassian at millions
Status pages are table stakes for SaaS
Several players but pricing gap exists
Fast — relatively simple product
Clear willingness to pay, even Instatus started at $9/mo
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Status Page Generator". ## Product Overview Beautiful public status pages for small teams — like Atlassian Statuspage but at $9/mo. ## Problem Every SaaS product needs a status page to communicate uptime and incidents to customers. Atlassian Statuspage charges $29-99/mo and is complex. Most indie tools are ugly or limited. ## Solution A beautiful, brandable status page you can set up in 5 minutes. Custom domain, incident management, subscriber notifications, and uptime monitoring built in. ## Target Audience SaaS founders, dev teams, startups needing professional status pages ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Atlassian Statuspage, Instatus, Cachet ## Key Risks to Address Instatus is well-established in indie space BetterStack bundles status pages free with monitoring Low switching cost for customers ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.