A developer launches a new side project and needs a contact form. They could build one from scratch (backend, email service, spam filtering — 2 hours minimum) or use Typeform ($25/mo for basic features). For a side project making $0/month, neither option makes sense. They end up with a mailto: link and miss 60% of potential contacts because nobody clicks mailto: links in 2026.
Typeform ($25-83/mo) dominates with beautiful conversational forms but you're paying premium for their design opinions. Tally (free tier, $29/mo pro) proved developers want simpler options. Formspree ($8-40/mo) handles the backend-for-forms niche. But nobody has nailed the sweet spot: forms that look good AND route data flexibly.
Build a form tool where the killer feature isn't the form itself but what happens after submission. Native integrations with Slack, Discord, email, Google Sheets, Airtable, Notion, and raw webhooks. Conditional logic for routing (score > 8 → Slack #hot-leads, else → email). At $9-25/mo, it undercuts Typeform massively while offering better data routing.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
5 forms, 100 submissions/month, email delivery, basic templates
Unlimited forms, 1K submissions/month, webhooks, Slack/email/Sheets integration, custom branding, file uploads
10K submissions/month, conditional routing, team access, API, custom CSS, spam filtering, analytics
Why Now?
No-code tools are mainstream. Developers building more side projects than ever. Webhook-based architectures are standard. Typeform keeps raising prices.
📊 Market Evidence
The Market Gap
Typeform ($25+) is expensive. Google Forms is ugly with no integrations. Tally is good but limited routing. No form tool focuses on webhook routing at $9/mo.
Revenue Examples
Raised $130M, dominant player
Growing fast, bootstrapped
🏆 Competitor Landscape
How existing players stack up in this market
Launch Strategy
1) Free tier for developers with limited forms. 2) Embed forms on your own landing page as demo. 3) Target r/webdev, r/SideProject. 4) Open-source the embed script. 5) SEO: 'free form builder' has massive search volume.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: DnD Kit powers the visual form builder. Supabase handles form submissions with RLS per workspace. Edge Functions route submissions to webhooks, Slack, email, and spreadsheets.
Strengths
- ✓Universal need — every website needs forms
- ✓Webhook routing is a clear differentiator
- ✓Very fast to build
- ✓Free tier drives organic growth
Risks
- ⚠Extremely competitive market
- ⚠Tally is free and growing fast
- ⚠Low switching costs
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
Typeform raised $130M, market is massive
Multiple tools at significant MRR
Stable — forms are evergreen
Very crowded — Typeform, Tally, JotForm, Google Forms
Very fast to build MVP
Moderate — many free alternatives
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Form Builder with Webhooks". ## Product Overview Simple forms that send data to email, Slack, spreadsheets, or any webhook. $9-25/mo. ## Problem Typeform ($25-83/mo) is beautiful but expensive. Google Forms is free but ugly and can't send data anywhere useful. Developers need forms that POST to webhooks, Slack channels, or Airtable — without building backend infrastructure. ## Solution Drag-and-drop form builder with built-in webhook routing. Build a form, set up destinations (email, Slack, webhook URL, Google Sheets, Airtable), and embed anywhere. No backend needed. ## Target Audience Indie hackers, developers, marketers, small businesses needing lead forms ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Typeform, Tally, Formspree ## Key Risks to Address Extremely competitive market Tally is free and growing fast Low switching costs ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.