An Etsy seller with 2,000 listings wakes up to a nightmare: her shop is suspended. The reason: trademark violation. Buried in her listings was a vintage-style poster using the word 'Olympics' — a trademark she didn't realize was protected. She spent 3 years building the shop, has 1,500 5-star reviews, and now faces losing her $8,000/month income because of one listing she forgot about.
Etsy deactivates thousands of shops monthly for policy violations. The platform's rules are complex: trademark infringement, prohibited keywords, restricted categories, shipping policy inconsistencies, and listing quality issues can all trigger suspension. Most sellers don't know they're violating policies until they receive a warning — or worse, a suspension. With 7.5+ million active Etsy sellers competing for visibility, one deactivation can end a business overnight.
eRank and Marmalead focus on SEO and keywords, not compliance. EtsyCheck offers basic free checking but isn't comprehensive. The opportunity is an Etsy compliance checker at $9-19/mo: scan all listings for trademark risks, prohibited keywords, policy violations, and inconsistencies. Provide a compliance score, flag risky listings, and alert on new Etsy policy changes. Think 'Grammarly for Etsy policy compliance.' Target established sellers with 100+ listings who have too much to lose and can't manually review every listing for compliance issues.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
100 listings, compliance scan, trademark check, basic risk scoring
500 listings, weekly scans, policy change alerts, fix recommendations, priority support
Unlimited listings, daily monitoring, API access, multi-shop, compliance reports
📊 Market Evidence
The Market Gap
eRank/Marmalead focus on SEO, not compliance. EtsyCheck is basic and free. No comprehensive Etsy compliance scanner at $9-19/mo that checks trademarks, policy violations, and listing risks.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| eRank | Free / $5.99-9.99/mo | Etsy SEO and analytics |
| Marmalead | $19/mo | Etsy keyword research |
| Sale Samurai | $9.99/mo | Etsy market research |
| Alura | $30/mo | Etsy research + shop analyzer |
| EtsyCheck | Free tool | Simple compliance checking |
Etsy SEO and analytics
Etsy keyword research
Etsy market research
Etsy research + shop analyzer
Simple compliance checking
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Etsy Compliance Checker". ## Product Overview Review listings against policies and generate appeals ## Problem Review listings against policies and generate appeals ## Solution Build Etsy Compliance Checker ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors eRank, Marmalead, Sale Samurai, Alura, EtsyCheck ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.