A DTC supplement brand in Miami spends $15,000/month on micro-influencer partnerships. The results are inconsistent: some creators nail the brief, others deliver unusable content. Scheduling is a nightmare. And the brand never owns the content — if the influencer relationship ends, those posts can disappear. Meanwhile, virtual influencer Lil Miquela has 2.7 million Instagram followers and books brand deals with Prada and Calvin Klein. She never gets tired, never has a scandal, and her brand controls every pixel.
Synthetic influencers are emerging as a legitimate marketing channel. Lu do Magalu (6 million followers) sells products for Magazine Luiza in Brazil. Knox Frost signed with CAA talent agency. These AI-generated personas engage audiences and drive sales — without the unpredictability of human creators. But creating a convincing synthetic influencer currently requires expensive custom development or agencies charging $50K+.
The opportunity is a synthetic influencer studio at $99-299/mo: create a consistent AI persona with customizable appearance, generate social content (images and video) featuring your character, maintain visual consistency across posts, and manage posting schedules. Not replacing all influencer marketing — creating a brand-owned digital ambassador that supplements human partnerships. Target DTC brands spending $5K+/month on influencer marketing who want more control and consistency. The tech (HeyGen, Synthesia, Midjourney) exists; the workflow integration doesn't.
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Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
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Build a SaaS product called "AI Synthetic Influencer Studio". ## Product Overview Create customizable AI influencers for brands ## Problem Create customizable AI influencers for brands ## Solution Build AI Synthetic Influencer Studio ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors HeyGen, Synthesia, D-ID, Colossyan, Hour One ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.