A B2B SaaS founder records a 45-minute podcast interview. The content is gold — insights about product-market fit, pricing strategies, customer acquisition. But after publishing on Spotify, it dies. Why? Because the audience isn't on Spotify. They're scrolling LinkedIn, skimming newsletters, watching TikTok. That interview could have been 15 LinkedIn posts, 8 Twitter threads, 5 YouTube Shorts, and a newsletter issue. Instead, it's a single podcast episode with 200 downloads.
Opus Clip proved the model works for video — they raised $22M by turning long videos into viral shorts. But video repurposing is just one piece. Modern creators produce long-form content (podcasts, videos, blog posts, webinars) that could feed every channel they're on. Gary Vee famously employs a team to turn every piece of content into 30+ assets. Most creators can't afford that team.
Repurpose.io ($29/mo) auto-publishes to multiple platforms but doesn't create new content. Opus Clip ($15-39/mo) handles video clips. Descript ($12-24/mo) is a video editor with some AI features. But no tool takes a single piece of content and generates all derivative formats — text posts, video clips, newsletters, tweet threads — with AI. At $29-49/mo, an AI content repurposer that turns one podcast episode into a month of content would be a force multiplier for solo creators and small marketing teams.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
2 repurposes/mo, basic text outputs, 30-min content limit
20 repurposes/mo, video clips, social posts, newsletters, 2-hour content
Unlimited repurposes, custom templates, API access, brand voice training, team collaboration
📊 Market Evidence
The Market Gap
Opus Clip does video clips only. Repurpose.io redistributes but doesn't create new content. No tool turns one long-form piece into all derivative formats (text posts, clips, newsletters, threads) at $29-49/mo.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Repurpose.io | $29/mo Starter | Auto-publish to multiple platforms |
| Descript | Free / $12-24/mo | Video/audio editing with repurposing |
| Opus Clip | Free / $15-39/mo | AI short clip generator from long videos |
| Vidyo.ai | Free / $29.99/mo | Turn long videos into viral shorts |
| Chopcast | $49-299/mo | AI video repurposing for B2B |
Auto-publish to multiple platforms
Video/audio editing with repurposing
AI short clip generator from long videos
Turn long videos into viral shorts
AI video repurposing for B2B
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: Whisper transcribes audio/video. GPT-4 generates derivative content (posts, threads, summaries). FFmpeg extracts video clips. Modal handles GPU-intensive transcription.
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "AI Content Repurposer". ## Product Overview Turn one piece of content into multiple formats ## Problem Turn one piece of content into multiple formats ## Solution Build AI Content Repurposer ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Repurpose.io, Descript, Opus Clip, Vidyo.ai, Chopcast ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.