A dog groomer in Austin takes before and after photos of every grooming session — it's great marketing content and shows clients what they're paying for. Her photo library: 4,000 images in her phone's camera roll, mixed with personal photos, with no way to connect them to specific dogs or owners. When a client asks to see the last few grooming sessions for their poodle, she scrolls for 10 minutes trying to find them.
The US pet industry hit $136 billion in 2024 and is growing 5%+ annually. Pet groomers, daycare facilities, and boarding kennels are booking-heavy, pet-data-heavy businesses. Each pet has a profile: breed, temperament, allergies, vaccination records, grooming preferences, behavioral notes. This information is critical for service quality but lives in paper files, scattered notes, or generic booking systems that don't understand pets.
Gingr ($99-299/mo) leads the market but targets larger facilities with complex operations. MoeGo ($19-69/mo) is mobile grooming-focused and growing fast with modern UX. The gap is a photo-first pet business platform at $29-79/mo: pet profiles with medical and behavioral data, before/after photo galleries per pet, vaccination tracking with expiry alerts, booking with pet-attached notes, and owner messaging. Target solo groomers first (they post the most before/after content), then expand to daycare.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
50 pets, booking, pet profiles, vaccination tracking, before/after photos
Unlimited pets, owner portal, messaging, report cards, multiple staff
Multi-location, advanced reporting, API, boarding calendar, daycare check-in
📊 Market Evidence
The Market Gap
Existing solutions are either generic (Square Appointments, Calendly) or clunky legacy software. Modern, mobile-first pet business software barely exists.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Square Appointments | Free / $29+/mo | Generic booking. No pet profiles or vaccination tracking. |
| Gingr | $99-299/mo | Pet daycare/boarding focused. More expensive. Good features but dated UX. |
| PetExec | $50-200/mo | Established player. Daycare/boarding. Legacy software feel. |
| DaySmart Pet (123Pet) | $29-79/mo | Grooming focused. Basic features. |
| Pawfinity | $59-149/mo | All-in-one pet business. Growing player. |
| MoeGo | $19-69/mo | Mobile grooming focus. Modern UI. Growing fast. |
Generic booking. No pet profiles or vaccination tracking.
Pet daycare/boarding focused. More expensive. Good features but dated UX.
Established player. Daycare/boarding. Legacy software feel.
Grooming focused. Basic features.
All-in-one pet business. Growing player.
Mobile grooming focus. Modern UI. Growing fast.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Pet Business Hub". ## Product Overview All-in-one software for pet groomers and daycares. Booking, pet profiles, owner messaging. ## Problem Pet groomers and daycares manage clients via paper, WhatsApp, and generic tools. No pet-specific profiles. Vaccination tracking is manual. ## Solution Purpose-built SaaS for pet businesses: booking with pet profiles attached, vaccination reminders, before/after photo gallery per pet, owner messaging. ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Square Appointments, Gingr, PetExec, DaySmart Pet (123Pet), Pawfinity, MoeGo ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.