Life coaches are everywhere—and they are TERRIBLE at tech. Most cobble together 4-5 tools: Calendly for booking, Airtable or Notion for notes, Stripe for payments, Google Drive for resources, WhatsApp for messaging. The result is chaos. Client context gets lost. Session notes scattered. No longitudinal view of client progress. The opportunity: a modern, AI-enhanced coaching CRM that does session notes, progress tracking, homework assignments, and invoicing in one place. The AI angle: summarize sessions automatically, suggest coaching frameworks based on client patterns, flag clients at risk of dropping off. $39/mo sweet spot—cheaper than Practice, more modern than CoachAccountable.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
Up to 20 clients, session notes, scheduling
Unlimited clients, AI summaries, progress tracking
Multi-coach, team features, white-label portal
📊 Market Evidence
The Market Gap
Existing tools are either generic CRMs adapted for coaching or dated coaching-specific tools. Modern AI-native coaching CRM is missing.
🏆 Competitor Landscape
How existing players stack up in this market
| Competitor | Pricing | Notes |
|---|---|---|
| Practice | $39/mo | Popular, but limited customization. Clean UI but locked features. |
| CoachAccountable | $20-79/mo | Feature-rich but dated UI. Established player. |
| Paperbell | $57/mo | Good UX but pricey for beginners. Focused on scheduling + payments. |
| HoneyBook | $16-66/mo | Generic client management, not coaching-specific |
Popular, but limited customization. Clean UI but locked features.
Feature-rich but dated UI. Established player.
Good UX but pricey for beginners. Focused on scheduling + payments.
Generic client management, not coaching-specific
Launch Strategy
1. Target ICF-certified coaches (identifiable on LinkedIn). 2. Build MVP: clients, sessions, notes, Stripe. 3. Launch in coaching Facebook groups. 4. Add AI features after initial traction. 5. Partner with coaching certification programs.
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Why this stack: Standard stack. AI integration for session analysis is the differentiator.
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
9 — Practice ($39), CoachAccountable ($20-79), Paperbell ($57) prove strong willingness to pay
7 — These are established businesses with real revenue
8 — Life coaching market $2.85B growing 5.4% CAGR
6 — Crowded but UIs are dated, AI opportunity
6 — CRM core is 2 weeks, AI features add time
8 — $39-79/mo clearly validated
🚀 Start Building
Copy a prompt into your favorite AI coding tool and start building this idea right now.
Build a SaaS product called "Coaching Session CRM". ## Product Overview All-in-one client management for life coaches and business coaches - session notes, goals tracking, homework assignments, and billing ## Problem All-in-one client management for life coaches and business coaches - session notes, goals tracking, homework assignments, and billing ## Solution Build Coaching Session CRM ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Practice, CoachAccountable, Paperbell, HoneyBook ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.