A home cook in Denver finds a recipe on AllRecipes. She scrolls past 3 auto-play video ads, 2 newsletter popups, and 1,500 words of 'the history of chocolate chip cookies' to reach the actual recipe. She screenshots it to avoid loading the site again. Her camera roll has 400 recipe screenshots, unsearchable and unorganized. When she wants to make that Thai curry from 3 months ago, she scrolls through hundreds of images hoping to find it.
Recipe websites are the worst user experience on the internet. SEO pressure means every recipe is buried under life stories, affiliate links, and ad placements. Cooks have developed workarounds: screenshot the recipe, copy-paste into Notes, or use browser extensions that 'print' the recipe to PDF. The recipe itself — a few ingredients and some steps — is held hostage by advertising-driven content mills.
Paprika ($4.99-29.99 one-time) is beloved but hasn't been meaningfully updated in years. Pestle won an Apple Design Award but is iOS-only. Mealime focuses on meal planning, not recipe collection. The opportunity is a modern, ad-free recipe manager at $2.99-4.99/mo: paste a URL and it extracts just the recipe, organize by cuisine/occasion/ingredient, scale servings automatically, generate grocery lists, and work across web, iOS, and Android. Focus on the joy of cooking without the noise. Target passionate home cooks who are fed up with recipe website hell and want their collection organized.
💰 Revenue Blueprint
Three-tier value ladder to monetize from day one
25 saved recipes, manual entry, basic organization
Unlimited recipes, URL extraction, grocery lists, cross-device sync
Meal planning, nutrition info, recipe scaling, family sharing, offline mode
📊 Market Evidence
The Market Gap
Paprika is dated. Pestle is iOS-only. Mealime is meal planning, not collection. No modern cross-platform recipe manager at $2.99-4.99/mo focused purely on saving and organizing recipes.
🏆 Competitor Landscape
How existing players stack up in this market
🛠️ Recommended Tech Stack
Suggested tools and technologies to build this idea
Score Breakdown
Good market signals with room for growth
Market (20%) + Revenue (20%) + Trend (15%) + Competition (15%) + Build (15%) + Pricing (15%)
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Build a SaaS product called "Ad-Free Recipe Manager". ## Product Overview Simple fast recipe app without the bloat ## Problem Simple fast recipe app without the bloat ## Solution Build Ad-Free Recipe Manager ## Target Audience indie hackers, small businesses, and solopreneurs ## Tech Stack - Next.js 15 (App Router) with TypeScript - Tailwind CSS v4 for styling - Supabase for auth, database, and storage - Vercel for deployment - shadcn/ui for UI components - Framer Motion for animations ## MVP Features to Build 1. Landing page with clear value proposition 2. User authentication (sign up, sign in, forgot password) 3. Core product functionality based on the solution above 4. Dashboard for users to manage their data 5. Pricing page with at least 2 tiers (free + paid) 6. Basic settings/profile page ## Known Competitors Paprika, Mealime, Whisk, Pestle, Notion (recipes) ## Key Risks to Address Standard market entry risks ## Deployment 1. Set up Supabase project and configure environment variables 2. Deploy to Vercel with `npx vercel --prod` 3. Set up custom domain 4. Configure Supabase RLS policies for security ## Instructions Start by creating the project structure, then build the landing page first. Use server components where possible. Make it mobile-responsive from the start. Focus on getting the core value loop working before adding polish.