Project Your SaaS Revenue
Model your potential MRR and ARR based on market size, pricing, and growth assumptions. Plan before you build.
Your Assumptions
Industry Benchmarks: B2B SaaS typically sees 2-5% conversion, 3-7% monthly churn. Consumer products often have higher churn (8-15%).
Year 1 MRR
$638
22 customers
Year 1 ARR
$7.7K
Run rate projection
Month 6 MRR
$348
12 customers
New Customers/Mo
2
After conversion
12-Month MRR Projection
Unit Economics
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Explore Ideas💡 How to Use This Calculator
1. Start Conservative
Begin with pessimistic assumptions. Real growth is usually slower than projections. If the numbers still work at 50% of your optimistic scenario, you're onto something.
2. Focus on LTV:CAC
Your Lifetime Value should be at least 3x your Customer Acquisition Cost. If churn is high, you need either lower acquisition costs or higher prices.
3. Validate Market Size
Don't guess at market size. Research it. Check competitor user counts, industry reports, and subreddit sizes for your niche.